Our Story
Engineering the
Future of Construction.
ReflectHub was founded by construction and software professionals to solve the fragmentation of modern building projects — one connected workspace instead of a patchwork of disconnected tools.
Our Mission
To give construction teams across the EU one connected workspace, so every project runs on shared, current information instead of scattered tools and individual memory.
Foundation Principles
The Values That Build Us
Precision
Construction tolerates few mistakes. ReflectHub keeps tasks, budgets, plans, and documents tied together so decisions are made on current information.
Transparency
Budget versus actual, task progress, and team workload are visible to the people who need them — no chasing updates across inboxes.
Reliability
EU-hosted and GDPR compliant, with role-based access control — built to be the system of record your projects depend on.
Innovation
From template-driven RFQs to OCR-assisted expense entry, we automate clerical work so teams can focus on building.
Structural Growth
Concept Phase
Born from years in construction and software in Estonia: one workspace for the way projects actually run, from first enquiry to handover.
Release Candidate
ReflectHub v1.0-RC goes live — CRM, project delivery, documents, expenses, skills, and questionnaires in one workspace.
ReflectHub v1.0
The first stable release ships, adding the RFQ and vendor comparison module and project finance tracking.
Built by Construction and Software Professionals
ReflectHub brings together practical construction experience and modern software engineering to create tools that match how projects really work.
Laura Lenbaum
Co-Founder & CEO
“Construction projects rarely fail because people do not work hard. They fail because information gets lost between teams. ReflectHub was built to keep everyone working from the same reality.”
Formerly Construction Cost Estimator. MS, Civil Engineering, TalTech. BASc, Systems Analysis, TalTech.
Kaur Laanemäe
Co-Founder & CTO
“Construction teams do not need more disconnected tools. They need one system that reflects how projects actually run in the real world.”
Entrepreneur and software architect. MScEng in Computer Science, TalTech.
European by Design
Strictly GDPR compliant, with all data hosted in the EU. Built for how European construction teams work.